
- Ethereum -
Next-gen blockchain for smart contracts and decentralized apps

ethereum was launched
in 2015 and it's much more than money
The idea: using blockchain technology to build a platform that allows anyone to build and deploy permanent, immutable, and interactive decentralized applications.

ethereum is the name of the blockchain
"Ether" is its native cryptocurrency
There's a lot you can do on the Ethereum network. And whether you want to create an NFT or trade for other tokens, Ether powers the network and you'll need it to make transactions.

Ether's Current Price
is listed above
There are countless reasons to own Ethereum.
People, banks, hedge funds, and governments are currently invested into it. As adoption, awareness, and uses cases increase, so does Ether's price.

ether is the blockchain's native token, but
other cryptos are built on Ethereum
You can create your own apps, NFTs, smart contracts, etc. on Ethereum's network, and use "ERC-20" tokens to create your own cryptos used to transact within what you've built - these are bought with Ether.

Built On Ethereum:
Metaverses: Decentraland + Sandbox
These are just two examples of immersive online worlds built on Ethereum. They each have their own ERC-20 tokens that can be bought and sold on crypto exchanges, like Coinbase.

Built On Ethereum:
Non-fungible tokens (NFTs)
Most people know NFTs as "digital art" but the use cases are far reaching. NFTs can be used to prove ownership of any digitized asset. NFTs can be minted on other blockchains too, but Ethereum is the leader.

Built On Ethereum:
Smart Contracts
Think of all the times you are charged a fee by a third party to facilitate a transaction. Banks, credit cards, insurance companies, etc. make billions by being "trusted" third parties. Smart Contracts replaces these entities with code that does the same thing.

Ethereum's potential:
A decentralized "world computer"
The current iteration of the internet is controlled by huge companies like Google and Facebook. Ethereum represents the potential of a decentralized web that's powered by individuals, free of censorship, and accessible to everyone.

There's so much more to cover
Ethereum's potential can't be overstated
Think about how much the internet has changed our daily lives ... Ethereum is the forefront of the next generation of the web. Understanding and investing in it now has incredible upside potential, from both practical and financial perspectives.
