The idea: using blockchain technology to build a platform that allows anyone to build and deploy permanent, immutable, and interactive decentralized applications.

There's a lot you can do on the Ethereum network. And whether you want to create an NFT or trade for other tokens, Ether powers the network and you'll need it to make transactions. 

There are countless reasons to own Ethereum.
People, banks, hedge funds, and governments are currently invested into it. As adoption, awareness, and uses cases increase, so does Ether's price.  

You can create your own apps, NFTs, smart contracts, etc. on Ethereum's network, and use "ERC-20" tokens to create your own cryptos used to transact within what you've built - these are bought with Ether.

These are just two examples of immersive online worlds built on Ethereum. They each have their own ERC-20 tokens that can be bought and sold on crypto exchanges, like Coinbase. 

Most people know NFTs as "digital art" but the use cases are far reaching. NFTs can be used to prove ownership of any digitized asset. NFTs can be minted on other blockchains too, but Ethereum is the leader.

Think of all the times you are charged a fee by a third party to facilitate a transaction. Banks, credit cards, insurance companies, etc. make billions by being "trusted" third parties. Smart Contracts replaces these entities with code that does the same thing. 

The current iteration of the internet is controlled by huge companies like Google and Facebook. Ethereum represents the potential of a decentralized web that's powered by individuals, free of censorship, and accessible to everyone.

Think about how much the internet has changed our daily lives ... Ethereum is the forefront of the next generation of the web. Understanding and investing in it now has incredible upside potential, from both practical and financial perspectives.