And with the way it’s typically explained, who can blame them?
It’s human nature to be dismissive about things that don’t affect us. After all, there are only so many hours in a day – and between the facets of our daily life:
Sleep (eight hours if you’re lucky and/or not a parent! :)
It’s just plain tough to care about stuff that doesn’t fall into one of those categories. But here’s the thing: cryptocurrency has the potential to directly affect all of those things… Just like the internet did. Take a second to let that sink in. Think about how different your life would be without the internet: No email. No Google. No Amazon. No Spotify. No YouTube. No Uber…basically the seventh circle of hell. (or is it the sixth? I can’t tell because there’s no GPS on my phone!) But before these conveniences were commonplace - people didn’t understand the life-changing potential of the internet … and the average person didn’t give a shit. And it makes sense: how did some abstract, nerdy computer thingy affect their daily lives? Note: Talking specifically about web 2 here, but keeping things pretty top level for the sake of this post :) And as is often said in the cryptocurrency space: “History may not repeat, but it often rhymes.”
In my experience, one of the biggest challenges to more mainstream adoption of crypto, is the way that it’s explained to the average person - just like the internet was. I’ve spent thousands of hours learning about different crypto and blockchain projects and find that a typical interview with a crypto expert - meant to educate average joes and janes - goes a little something like this: Interviewer: So, Bitcoin - what is it? Expert: Bitcoin is basically digital money. And what’s so cool about it is that every time someone uses it, the transactions are recorded over a decentralized network of nodes, creating blocks of data that are chained together into an immutable public ledger - the blockchain! But it gets cooler! Besides Bitcoin, there are other blockchains that people are actually building decentralized apps on top of! Not to mention smart contracts! OMG, have you ever heard of DeFi? Average Listener: *Gets pounding headache and eyes glaze over* Aaaaaand just like that, crypto gets mentally filed into the “Oh my god, who cares!” part of our brains. Which is totally understandable.
Not because what the expert is saying is necessarily wrong but because they’re burying the lede:
Crypto isn’t just “digital money.” Instead, think of it as the battery that powers the next generation of the internet.
Bottom line: When it comes to explaining crypto to people who aren’t yet familiar - there’s too much emphasis on the “Whats” of the tech and not nearly enough on the “Whys.”
Example: If I was going to go back in time and explain why smartphones are better than flip phones and started with detailed descriptions about processing speed and operating systems, we’d be 5 minutes away from you T9 texting your friend about how stupid smart phones are.
BUT if I lead with the potential benefits - outline why you should care - email, news, music, video, shopping - all at your fingertips - you’d likely be super interested in getting one of these space-aged devices…and interested in learning about what else they can do.
Before, I (somewhat) jokingly outlines what an unhelpful interview sounded like. Recently, I saw one of the best examples of what a crypto interview should sound like, assuming the goal is to increase adoption through education of the basics. And it came from a place that's equally credible and unlikely: A congressional hearing. Please take five minutes to watch the clip below.
If by the end, you still don't give a shit about crypto - no worries, tech isn't interesting to everyone. BUT if you learned something - anything - find yourself intrigued and want to learn more, sign up for a free session with Cream City Crypto and we can talk through how this new wave of decentralized web applications may effect the way you live, shop, play, communicate, etc.